Dan Marcelo
Economist · Professor · Author · Investor · Campaign Strategist

Money and markets, made clear.

I write and teach about how economic systems actually work, so you can make smarter decisions with your income, your business, and your future.

Explore the books Invite me to speak
Books

The Don't Series

Short, sharp books on the economic mistakes people commonly make with money, work, and investing, and how to avoid them.

See all books on Amazon

Coming next

The flagship titles of the Economic Intelligence library.

  • Economic IntelligenceIn progress
  • The 49 Laws of Economic IntelligenceIn progress
  • 365 Days of Economic IntelligenceIn progress

Textbooks

College texts for economics and business students.

  • Microeconomics: Theories and Applications, 2nd ed.Unlimited Books
  • MacroeconomicsUnlimited Books
  • Labor Economics, 2nd ed.Unlimited Books
  • Applied EconomicsCentral Books
  • Real Estate EconomicsCentral Books, 2025
  • Strategic ManagementCentral Books · Forthcoming
  • History of Economic Thought: Philippine EditionUnlimited Books · Forthcoming
Speaking

Talks that change how audiences decide

Practical sessions grounded in research and in twenty years of banking, real estate, and stock market practice.

Economic Intelligence

How money and markets really work, and the everyday economic mistakes that keep people financially fragile.

Competitive Intelligence

For business leaders and practitioners: reading markets, competitors, and the economy to make better strategic calls.

Financial Literacy for Professionals

Budgeting, debt, saving, and investing for working professionals, health workers, and OFW families.

Real Estate & Stock Market Investing

A practitioner's view of property and the Philippine Stock Exchange for first-time and growing investors.

Formats: keynotes, seminars, workshops, and in-house training for companies, professional organizations, schools, and government agencies.

Campaign Strategy

Campaign strategist since 2010

Economic reasoning applied to the campaign trail: reading voters, regions, and resources to build strategy that holds up on the ground.

  1. 2022

    Ping Lacson Presidential Campaign

    Visayas and Mindanao

  2. 2019

    Otso Diretso Senatorial Campaign

    Laguna

  3. 2016

    Leni Robredo Vice-Presidential Campaign

    Laguna

Now accepting: campaign strategy and consulting engagements. See Contact.

Dan Marcelo signing copies of his book Real Estate Economics
About

Danilo F. Marcelo Jr., DBA

Dan Marcelo is an economist, professor, author, and real estate and stock market investor with extensive academic and financial-markets experience.

He has taught economics and business for more than a decade and has written books on microeconomics, macroeconomics, labor economics, real estate economics, and applied economics. His work turns complex economic ideas into clear, practical insights that help readers decide better in business, finance, and everyday life.

Before academia, he built a banking career of more than a decade at one of the largest banks in the Philippines. He has practiced real estate since 2005 and has been active in the stock market since 2010. That dual perspective, scholarly and practical, shapes how he writes about finance and investing.

Since 2010 he has also worked as a political campaign strategist, including national campaigns in Laguna, the Visayas, and Mindanao.

He is the creator of the Don't Series, books on the economic mistakes people commonly make in finance, investing, and decision-making.

Making economics accessible, intellectually honest, and useful for readers around the world.
Contact

Speaking, campaign, media, and book inquiries

Send a short note and I will get back to you.